Chai Lee Fung
CHIEF LEARNING DESIGNER
Ms. Chai brings extensive expertise in education, online content, and publishing, holding a degree in Science with Education. She successfully completed the INSEAD International Executive program in 2000, earned the Advanced Certificate for Training and Assessment in 2009, and participated in the Phillips ROI Consultant Training in 2016.
Ms. Chai is an e-learning design, development, and digital product development veteran with over 25 years of experience in various sectors. She was instrumental in leading digital transformation efforts for two major newspaper organizations: SPH in Singapore and Utusan Media Group in Malaysia. Chai also worked as the Head of Digital Product Design for Pearson Education, managing Singapore and Malaysia in the K-12 space.
Ms Chai has served as a consultant to various organizations, contributing her expertise to projects such as leading User Experience Design for a client’s Social Learning System, conducting an Impact study for a University’s Social Learning Platform, and building and coaching a learning design team for a client that secured a contract for implementing Technology-based Learning in a university.
In the realm of corporate training, Ms Chai has trained the Learning Team from AMRET Microfinance in Cambodia during their evaluation of e-learning for the organization. More recently, she conducted a series of Learning Experience Design workshops for various corporations and institutions, showcasing her commitment to advancing effective and impactful learning strategies.